PDF/EPUB The Four: The Hidden DNA of Amazon, Apple, Facebook, and Google

  • Audio CD
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  • The Four: The Hidden DNA of Amazon, Apple, Facebook, and Google
  • Scott Galloway
  • en
  • 03 January 2020
  • null

Scott Galloway Ý 4 Free read

Read & Download Î The Four: The Hidden DNA of Amazon, Apple, Facebook, and Google NEW YORK TIMES BESTSELLER USA TODAY BESTSELLER Apple Facebook and Google are the four most influential companies on the planet Just about everyone thinks they know how they got there Just about everyone is wrong For all that's been written about the Four over the last two decades no one has captured their power and staggering success as insightfully as Scott Galloway Instead of buying the myths these companies broadcast Galloway asks fundamental uestions How did the Four infiltrate our lives so completely that they're almost impossible to avoid or boycott Why does the stock market forgive them for sins that would destroy other firms And as they race to become the world's first trillion dollar company can anyone challenge them In the same irreverent style that has made him one of the world's most celebrated business professors Galloway deconstructs the strategies of the Four that lurk beneath their shiny veneers He shows how they manipulate the fundamental emotional needs that have driven us since our ancestors lived in caves at a speed and scope others can't match And he reveals how you can apply the lessons of their ascent to your own business or career Whether you want to compete with them do business with them or simply live in the world they dominate you need to understand the Four. This is one of a number of recent books from authors who had a front row seat at the birth of the digital economy In this case the journey unfolds through the proxy of Four Google Apple and FacebookThe prose is uick and witty Some of the witty is admittedly built on than a whiff of cynicism At its core Apple fills two instinctual needs to feel closer to God and be attractive to the opposite sex And Facebook is a platform for strutting and preeningFew people post pictures of their divorce papers or how tired they look on Thursday You will nonetheless smileAnd the book is chock full of interesting trivia The cocktail of low cost product and premium prices has landed Apple with a cash pile greater than the GDP of Denmark the Russian stock market and the market cap of Boeing Airbus and

Summary The Four: The Hidden DNA of Amazon, Apple, Facebook, and GoogleThe Four: The Hidden DNA of Amazon, Apple, Facebook, and Google

Read & Download Î The Four: The Hidden DNA of Amazon, Apple, Facebook, and Google NEW YORK TIMES BESTSELLERUSA TODAY BESTSELLERApple Facebook and Google are the four most influential companies on the planet Just about everyone thinks they know how they got there Just about everyone is wrong For all that's been written about the Four over the last two decades no one has captured their power and staggering success as insightfully as Scott Galloway Instead of buying the myths these companies broadcast Galloway asks fundamental uestions How did the Four infiltrate our lives so completely that they're almost impossible to avoid or boycott Why does the stock market forgive them for sins that would destroy other firms And as they race to become the world's first trillion dollar company can anyone challenge them In the same irreverent style that has made him one of the world's most celebrated business professors Galloway deconstructs the strategies of the Four that lurk beneath their shiny veneers He shows how they manipulate the fundamental emotional needs that have driven us since our ancestors lived in caves at a speed and scope others can't match And he reveals how you can apply the lessons of their ascent to your own business or career Whether you want to compete with them do business with them or simply live in the world they dominate you need to understand the Four N. Let me start with the strengths of The Four Scott Galloway clearly has a sharp business mind he is street smart likeable down to earth and often funny he can hold an audience s interest and knows the online landscape very well He also presents business concepts in a clear and well synthesized way and doesn t seem to be trying to sell us his own products or services well okay he s definitely selling his opinions hard on that below but he s subtle about promoting his company which I appreciateWhy not a five star rating then Well while the book has some big thesis insights into the internet corporate behemoths and online commerce it generally stays with the big part This is valuable and I m guessing most readers will walk away with some fresh insights However once a big idea is noted he te

Read & Download ´ PDF, DOC, TXT or eBook Ý Scott Galloway

Read & Download Î The Four: The Hidden DNA of Amazon, Apple, Facebook, and Google EW YORK TIMES BESTSELLER USA TODAY BESTSELLER Apple Facebook and Google are the four most influential companies on the planet Just about everyone thinks they know how they got there Just about everyone is wrong For all that's been written about the Four over the last two decades no one has captured their power and staggering success as insightfully as Scott Galloway Instead of buying the myths these companies broadcast Galloway asks fundamental uestions How did the Four infiltrate our lives so completely that they're almost impossible to avoid or boycott Why does the stock market forgive them for sins that would destroy other firms And as they race to become the world's first trillion dollar company can anyone challenge them In the same irreverent style that has made him one of the world's most celebrated business professors Galloway deconstructs the strategies of the Four that lurk beneath their shiny veneers He shows how they manipulate the fundamental emotional needs that have driven us since our ancestors lived in caves at a speed and scope others can't match And he reveals how you can apply the lessons of their ascent to your own business or career Whether you want to compete with them do business with them or simply live in the world they dominate you need to understand the Four. This book is entertainingly written but it comes off much as a rant about how bad these companies are than a straightforward look at how they operate If it were a newspaper article this would go in the opinion section not the business section That s not necessarily a bad thing but it wasn t what I was looking for or expectingAdditionally I came across numerous glaring factual errors many of which would be easily verifiable with public information in this book While they generally weren t material to the argument he was making it does undermine the credibility of the book If so many things that I personally know about are incorrect which other things are incorrect and I didn t know