E–pub [Celebrity Inc] By Jo Piazza

  • Paperback
  • 228
  • Celebrity Inc
  • Jo Piazza
  • English
  • 27 February 2019
  • null

Jo Piazza º 0 SUMMARY

SUMMARY Celebrity Inc 100 E celebrities the way industry analysts would dissect any consumer brand“An economist at heart Jo Piazza has consistently dug deeper to try to figure out why celebrities behave the way they do and what the conseuences of their behavior will be This book puts celebrities in context but it also puts the consumer of celebrity in context No one should feel bad about enjoying pop culture but they should understand how it is being marketed to them Celebrity Inc gives the reader the tools to do exactly that” Bonnie Fuller President of HollywoodLifecom. As an avid reader of celebrity gossip magazines websites and memoirs I thought I knew a bit about how celebrity works At the very least I knew celebs often court the press and get paid for photo ops But from reading Jo Piazza s excellent expose Celebrity Inc I learned so many ways celebrities can and do earn money and position their brands in what she calls the Hollywood Industrial Complex Tackling everything from the rise of the celebrity baby market and its source Shiloh Jolie Pitt one of the most remarkable chapters in that the numbers are so astronomical to how Kim Kardashian outdid Paris Hilton in the world of reality TV and its attended much than fifteen minutes of fame to Tim McGraw s fragrance line how rap beefs boost sales and how celebrities popularity is measured Piazza offers up lessons that have stayed with me every time I read a magazine or see a piece of gos

SUMMARY Celebrity IncCelebrity Inc

SUMMARY Celebrity Inc 100 Why do celebrities get paid so much than regular people to do a job that seems to afford them the same amount of leisure time as most retirees What do Bush era economics have to do with the rise of Kim Kardashian How do the laws of supply and demand explain why the stars of Teen Mom are on the cover of Us Weekly And how was the sale of Brad Pitt and Angelina Jolie’s baby pictures a little like a street drug deal After a decade spent toiling as an entertainment journalist and gossip columnist Jo Piazza asks the hard uestions about the business beh. How I Heard About The Book This book had been sitting in my Audible wish list for a while before I downloaded it so I can t recall the exact referal but I think it might have been mentioned in a Dan Kennedy newsletter a few months back The LessonArgument in Three SentencesThere is no real applicable lesson in here as the book is basically a documentary in print detailing how the uote unuote famous actually make their money and play the fame game It also talksreveals a lot about the mechanics of the entertainment business covering things like how to buy an oscar win I guess if you are trying to be the next Paris Hilton it may help you forecastprojectplan out your income streams but it s of a education on how the game is played than a playbook Why Read It Maybe you re not obsessed with celebrity like Fleur my wife is but if you are at all interested in learning the economi

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SUMMARY Celebrity Inc 100 Ind celebrityMake no mistake Celebrity is an industry Never in the course of human history has the market for celebrities been as saturated as it is today Nearly every day most Americans will consume something a celebrity is selling a fragrance a sneaker a song a movie a show a tweet or a photo in a magazineWith the benefits of Piazza’s uniue access to the celebrity market Celebrity Inc explains in detail what generates cash for the industry and what drains value faster than a starlet downs cChampagne in twelve fascinating case studies that tackl. I really do wish Goodreads gave us half star options as this was definitely a solid 355 and almost a 4 star book but it got weighed down in a couple of chapters by a bit too much on the Hollywood Industrial Complex algorithm speak for me so I found myself skimming rather than absorbing But the rest is certainly eye opening and I d recommend it to folks who are interested in pop culture and the intricacies of their favourite famous peoples livesPiazza covers everything from how reality TV has changed absolutely everything about fame and her examples include an entire chapter dedicated to Spencer Pratt of The Hills which I expected would bore me but was rather interesting after all to the calculated risks inherent in every celebrity endorsement of a charitable cause who knew it was that bloody complicated She dissects the stars and cash cows that have come out of American Id