Free E–pub (Contagious. Why Things Catch On) by Jonah Berger


Contagious. Why Things Catch On

Contagious. Why Things Catch On Characters ¾ 2 Al than advertising and far effectiveCan you create word of mouth for your product or idea According to Berger you can Whether you operate a neighborhood restaurant a corporation with hundreds of employees or are running for a local office for the first time the steps that can help your product or idea become viral are the same Contag. This is a fun book full of ideas for advertising new ideas or products It contains many good anecdotes about promotions that worked and didn t work For example there is a description of a youtube video that went viral that advertised a blender and boosted sales enormously Then there is a video that went viral and advertised a casino but didn t boost sales at all Why not The video had absolutely nothing to do with the casino it was just a catchy videoThe author Jonah Berger is a professor at Wharton He has studied how messages become viral He claims that most communications about products are not through the Internet but are through word of mouth person to person Berger describes six STEPPS Social Currency Triggers Emotions Public Practical Value and Stories that can help to promote a product Much of the book is just plain common sense Nothing very deep here but it is an entertaining book

Read Ø PDF, DOC, TXT, eBook or Kindle ePUB free Æ Jonah Berger

Contagious. Why Things Catch On Characters ¾ 2 Why do certain products and ideas go viral Dynamic young Wharton professor Jonah Berger draws on his research to explain the six steps that make products or ideas contagiousWhy do some products get word of mouth than others Why does some online content go viral Word of mouth makes products ideas and behaviors catch on It’s influenti. Contagious is a well written book for marketers full of interesting stories If you are interested why people talk about certain things than about others this book can explain it perfectlyHere is a link to the animated summary

Jonah Berger Æ 2 Summary

Contagious. Why Things Catch On Characters ¾ 2 Ious is filled with fascinating information drawn from Berger’s research You will be surprised to learn for example just how little word of mouth is generated online versus elsewhere Already praised by Dan Ariely and Dan Gilbert and sold in nine countries this book is a must read for people who want their projects and ideas to succe. Jonah Berger has given us a very good read that builds on Switch and The Tipping Point In essence we are introduced to a means to put into practice what were simply observations in the Heath s and Gladwell s separate takes on how to influence others Those of us who work across sectors in community are always trying to find the magic formula for engaging and moving our respective audiences to actionFor Berger there are six essential factors that contribute to contagious ideas think of them as the STEPPS to having your ideas catch on Not all elements are necessary for an idea to catch on but a combination of some or all these elements would certainly increase the likelihood A key note here is that this is not all about virality in an Internet context according to Berger only 7% of real world contagion occurs on the web the vast majority of ideas that catch on are still transported word of mouth A uick look at some of the most successful viral campaigns reveals each of these elements at workSocial currency We share things that make us look good or help us compare favorably to others Exclusive restaurants utilize social currency all the time to create demand In community involvement in an effort to solve seemingly intractable problems would provide social currency but if jargon makes it too hard to explain either the issue or the solution we preclude viralityTriggers Ideas that are top of mind spread Like parasites viral ideas attach themselves to top of mind stories occurrences or environments For example Mars bar sales spiked when in 1997 when NASA s Pathfinder mission explored the red planet In community think of how to frame your ideas in order that they might have triggers for the larger community For example your work on poverty reduction might have triggers if you were also able to talk about it in economic development or community betterment termsEmotion When we care we share Jonah analyzed over six months of data from the New York Times most emailed list to discover that certain high arousal emotions can dramatically increase our need to share ideas like the outrage triggered by Dave Carroll s United Breaks Guitars video In community we ve been fairly adept at the first part of the euation care but we have had difficulty with creating the vehicle for sharing be it a video website or story Public People tend to follow others but only when they can see what those others are doing There is a reason why baristas put money in their own tip jar at the beginning of a shift Ideas need to be public to be copied In community the uestion should be what is the behavior we want repeated and how to we publicly model it Practical Humans crave the opportunity to give advice and offer tips one reason why advocate marketing works your best customers love to help out but especially if they offer practical value It s why we pay it forward and help others Sharing is caring In community have you provided your advocates with a story checklist or tool to share that brings practical value Many communities have developed a kindergarten readiness checklist for this purposeStories People do not just share information they tell stories And stories are like Trojan horses vessels that carry ideas brands and information To benefit the brand stories must not only be shared but also relate to a sponsoring company s products Thus the epic failure of viral sensations like Evian s roller baby video 50M views that did little to stem Evian s 25% drop in sales As you are developing your marketing campaign or community engagement strategy you should put it through the test of the STEPPS elements It will move you from your frame of reference to your audiences and that is the being of being contagious

  • Paperback
  • 240
  • Contagious. Why Things Catch On
  • Jonah Berger
  • Spanish
  • 07 July 2020
  • 9788498753233

10 thoughts on “Free E–pub (Contagious. Why Things Catch On) by Jonah Berger

  1. says: Review Contagious. Why Things Catch On Jonah Berger Æ 2 Summary Free E–pub (Contagious. Why Things Catch On) by Jonah Berger

    Free E–pub (Contagious. Why Things Catch On) by Jonah Berger If this material is enough to cover an entire Wharton MBA course then I'm not sure what that says about Wharton's program There is jus

  2. says: Free E–pub (Contagious. Why Things Catch On) by Jonah Berger

    Review Contagious. Why Things Catch On Free E–pub (Contagious. Why Things Catch On) by Jonah Berger Read Ø PDF, DOC, TXT, eBook or Kindle ePUB free Æ Jonah Berger Contagious is a well written book for marketers full of interesting stories If you are interested why people talk about certain things than about others this book can explain it perfectlyHere is a link to the animated summary

  3. says: Review Contagious. Why Things Catch On Free E–pub (Contagious. Why Things Catch On) by Jonah Berger Jonah Berger Æ 2 Summary

    Free E–pub (Contagious. Why Things Catch On) by Jonah Berger Sporting a business degree advertisingPRMarketing under my belt means that I view the world consumer and otherwise in a marketing sense Although I can predict trends and see market value; I was very curious about why ideas and brands affect us That is where Jonah Berger’s “Contagious Why Things Catch On” came into the picture “Contagious” begins with an almost 30 page introduction which appears to su

  4. says: Review Contagious. Why Things Catch On Jonah Berger Æ 2 Summary Free E–pub (Contagious. Why Things Catch On) by Jonah Berger

    Free E–pub (Contagious. Why Things Catch On) by Jonah Berger This is a fun book full of ideas for advertising new ideas or products It contains many good anecdotes about promotions that worked and didn't work For example there is a description of a youtube video that went viral that advertised a blender and boosted sales enormously Then there is a video that went viral and advertised a casino but didn't boost sales at all Why not The video had absolutely nothing to do with the casino it w

  5. says: Free E–pub (Contagious. Why Things Catch On) by Jonah Berger Review Contagious. Why Things Catch On

    Jonah Berger Æ 2 Summary Read Ø PDF, DOC, TXT, eBook or Kindle ePUB free Æ Jonah Berger Review Contagious. Why Things Catch On I picked this book up in my local library only intending to flick through a few pages Some 50 pages later I realised I couldn’t put the book down I think that is testament alone to author Jonah Berger knowing what he’s talking about in regards to making something viral or “contagious”This book is really a study of human behaviour and psychology than anything else which is why I found it so interesting I soon bega

  6. says: Jonah Berger Æ 2 Summary Free E–pub (Contagious. Why Things Catch On) by Jonah Berger

    Free E–pub (Contagious. Why Things Catch On) by Jonah Berger Jonah Berger Æ 2 Summary Review Contagious. Why Things Catch On This was the first of many reads recommended by Udacity in a marketing course I’m talking Needless to say after it I’m going to read all every book on the reading list

  7. says: Free E–pub (Contagious. Why Things Catch On) by Jonah Berger Review Contagious. Why Things Catch On

    Free E–pub (Contagious. Why Things Catch On) by Jonah Berger Jonah Berger Æ 2 Summary Review Contagious. Why Things Catch On Jonah Berger has given us a very good read that builds on Switch and The Tipping Point In essence we are introduced to a means to put into practice what were simply observations in the Heath's and Gladwell's separate takes on how to influence others Those of us who work across sectors in community are always trying to find the magic formula f

  8. says: Free E–pub (Contagious. Why Things Catch On) by Jonah Berger

    Jonah Berger Æ 2 Summary Read Ø PDF, DOC, TXT, eBook or Kindle ePUB free Æ Jonah Berger Review Contagious. Why Things Catch On “Contagious Why Things Catch On

  9. says: Review Contagious. Why Things Catch On Free E–pub (Contagious. Why Things Catch On) by Jonah Berger Read Ø PDF, DOC, TXT, eBook or Kindle ePUB free Æ Jonah Berger

    Free E–pub (Contagious. Why Things Catch On) by Jonah Berger Read Ø PDF, DOC, TXT, eBook or Kindle ePUB free Æ Jonah Berger Jonah Berger Æ 2 Summary Great marketing book and a good way to see why some of the dollars you spend are not working It's interesting to take the 6 factors discussed and review them against your corporate advertising Does your company have any ideas that fit those factors that would make them great items to share and if not how can you start to

  10. says: Read Ø PDF, DOC, TXT, eBook or Kindle ePUB free Æ Jonah Berger Free E–pub (Contagious. Why Things Catch On) by Jonah Berger Jonah Berger Æ 2 Summary

    Review Contagious. Why Things Catch On Jonah Berger Æ 2 Summary Read Ø PDF, DOC, TXT, eBook or Kindle ePUB free Æ Jonah Berger You'd think a book that explores the mechanics of going viral would be well interesting that it would embody the concept it was exploring I found this dull and not terribly informative I noticed that a number of reviewers received free copies I assume the publisher was attempting to generate some buzz I paid for my copy and wish I'd spent the money on something well buzz worthy

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